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More Than a Store: VEVOR Opens Houston Flagship and Launches Community Repair Initiative to Empower Local Homeowners

HOUSTON, March 18, 2026 /PRNewswire/ -- After serving more than 30 million customers online, VEVOR officially opened its first U.S. flagship retail store in Houston earlier this month, marking a major milestone in the company's expansion from e-commerce into physical retail. More than just a new storefront, the launch brings VEVOR's core promise to life: pro-level performance without the pro-level price. The nearly 32,000-square-foot space is designed as a hands-on destination for local homeowners, DIYers, and small businesses — and, just as importantly, as the starting point for a long-term commitment to supporting Houston's local communities and neighborhoods. The grand opening also drew an appearance by a Houston Rockets player, adding to the excitement and turning the event into a celebration of hands-on creativity. Located at 10951 Farm to Market 1960 Road W, the store arrives just as Houston enters its busiest home improvement season. Designed around a "try before you buy" concept, the flagship aims to give customers a more confident and practical way to shop for tools. Alongside the launch, VEVOR also announced a partnership with Rebuilding Together Houston, committing to support home repair projects for families in need across the city this spring. Crowds gather at the VEVOR Houston flagship on opening day, eager to explore the brand’s first-ever physical store. Crowds gather at the VEVOR Houston flagship on opening day, eager to explore the brand’s first-ever physical store. A Spring Season Built for Getting Things Done Inside the store, the atmosphere feels less like a traditional retail space and more like a working garage. Instead of quiet aisles, visitors hear power tools running and conversations about torque, pressure, and performance. In the store's "Hands-on Pro Zone," a local contractor tests the lifting power of a car jack, while nearby a homeowner compares the pressure output of several power washers. The goal is simple: let people interact with the tools before taking them home. March marks the start of Houston's peak home improvement season, when homeowners begin projects ranging from yard cleanup to garage upgrades. To coincide with this seasonal momentum, VEVOR has launched a spring promotion spanning multiple categories — from garage organization systems to outdoor cleaning equipment — aimed at both DIYers and professionals preparing for new projects. "Buying tools online used to feel like opening a mystery box," said a Houston resident shopping for lawn care equipment. "The photos might look impressive, but when the product arrives it's not always what you expected. Here I can actually pick it up, feel the weight, check the build quality, and decide if it's right for my garage." For VEVOR, that confidence is exactly what physical retail is meant to deliver. "We want to be a helpful and trusted presence in the community," said Gavin Wu, VEVOR's brand director. "When people want to renovate their homes, organize their garages, or maintain their yards, they should have a place where they can try the tools, ask questions, and leave ready to start the project." Beyond Retail: Supporting Homes Across the Community Alongside the store opening, VEVOR is also investing in the community through its partnership with Rebuilding Together Houston, a nonprofit organization dedicated to helping vulnerable homeowners maintain safe living conditions. In a city like Houston, home maintenance costs can be a significant burden for many households, particularly for low-income families and elderly residents. Issues such as leaking faucets, loose stair railings, or broken outdoor fixtures can affect daily comfort and sometimes pose safety risks. Through the partnership, VEVOR will support a repair and yard improvement project for one local family, with employee volunteers participating in hands-on work alongside Rebuilding Together Houston. The effort is designed to help create a safer, more functional, and more welcoming home environment for the selected household. "We don't just want to be part of people's home improvement projects," Wu said. "We also want to support families who need help creating safer, more livable spaces. For a brand entering a new market, running ads is easy. But working alongside residents to help repair homes — that's how real trust is built." Looking Ahead As the Houston flagship store begins its first season of operation, VEVOR sees the location as a model for future expansion in the United States — one that combines hands-on retail with deeper community engagement. But for Houston this spring, the story may be less about how many tools leave the store and more about how many homes become safer and more livable through the partnership. Residents interested in learning more about VEVOR's spring promotions or supporting community repair projects with Rebuilding Together Houston can visit the Houston flagship store or explore the brand online. About VEVOR VEVOR is a global home improvement brand that empowers home creators, who actively reshape living spaces to express their inner pursuits, finding joy in turning visions into reality with their own hands to upgrade spaces with pro-level gear at fair prices. From backyard makeovers to apartment innovations, VEVOR delivers uncompromised quality through vertical integration — combining precision engineering with the joy of making. Founded in 2007 as an eBay seller, VEVOR began selling on Amazon in 2013 and launched vevor.com in 2020. The brand unveiled its refreshed identity in 2025. Today, VEVOR operates in over 50 countries, with a network of 200+ global warehouses and a catalog of over 15,000 products spanning tools, outdoor equipment, and home improvement solutions. The brand's promise is built on four pillars: professional-grade performance, unexpected value, complete home ecosystem coverage, and uncompromising quality. This commitment is reflected in its 90% customer satisfaction rate, supported by 24/7 assistance and a 30-day hassle-free return policy. For more information, visit www.vevor.com or search "vevor" on Amazon. Media Contact: media@vevor.com

2026-03-19
More Than a Store: VEVOR Opens Houston Flagship and Launches Community Repair Initiative to Empower Local Homeowners

HOUSTON, March 18, 2026 /PRNewswire/ -- After serving more than 30 million customers online, VEVOR officially opened its first U.S. flagship retail store in Houston earlier this month, marking a major milestone in the company's expansion from e-commerce into physical retail. More than just a new storefront, the launch brings VEVOR's core promise to life: pro-level performance without the pro-level price. The nearly 32,000-square-foot space is designed as a hands-on destination for local homeowners, DIYers, and small businesses — and, just as importantly, as the starting point for a long-term commitment to supporting Houston's local communities and neighborhoods. The grand opening also drew an appearance by a Houston Rockets player, adding to the excitement and turning the event into a celebration of hands-on creativity. Located at 10951 Farm to Market 1960 Road W, the store arrives just as Houston enters its busiest home improvement season. Designed around a "try before you buy" concept, the flagship aims to give customers a more confident and practical way to shop for tools. Alongside the launch, VEVOR also announced a partnership with Rebuilding Together Houston, committing to support home repair projects for families in need across the city this spring. Crowds gather at the VEVOR Houston flagship on opening day, eager to explore the brand’s first-ever physical store. Crowds gather at the VEVOR Houston flagship on opening day, eager to explore the brand’s first-ever physical store. A Spring Season Built for Getting Things Done Inside the store, the atmosphere feels less like a traditional retail space and more like a working garage. Instead of quiet aisles, visitors hear power tools running and conversations about torque, pressure, and performance. In the store's "Hands-on Pro Zone," a local contractor tests the lifting power of a car jack, while nearby a homeowner compares the pressure output of several power washers. The goal is simple: let people interact with the tools before taking them home. March marks the start of Houston's peak home improvement season, when homeowners begin projects ranging from yard cleanup to garage upgrades. To coincide with this seasonal momentum, VEVOR has launched a spring promotion spanning multiple categories — from garage organization systems to outdoor cleaning equipment — aimed at both DIYers and professionals preparing for new projects. "Buying tools online used to feel like opening a mystery box," said a Houston resident shopping for lawn care equipment. "The photos might look impressive, but when the product arrives it's not always what you expected. Here I can actually pick it up, feel the weight, check the build quality, and decide if it's right for my garage." For VEVOR, that confidence is exactly what physical retail is meant to deliver. "We want to be a helpful and trusted presence in the community," said Gavin Wu, VEVOR's brand director. "When people want to renovate their homes, organize their garages, or maintain their yards, they should have a place where they can try the tools, ask questions, and leave ready to start the project." Beyond Retail: Supporting Homes Across the Community Alongside the store opening, VEVOR is also investing in the community through its partnership with Rebuilding Together Houston, a nonprofit organization dedicated to helping vulnerable homeowners maintain safe living conditions. In a city like Houston, home maintenance costs can be a significant burden for many households, particularly for low-income families and elderly residents. Issues such as leaking faucets, loose stair railings, or broken outdoor fixtures can affect daily comfort and sometimes pose safety risks. Through the partnership, VEVOR will support a repair and yard improvement project for one local family, with employee volunteers participating in hands-on work alongside Rebuilding Together Houston. The effort is designed to help create a safer, more functional, and more welcoming home environment for the selected household. "We don't just want to be part of people's home improvement projects," Wu said. "We also want to support families who need help creating safer, more livable spaces. For a brand entering a new market, running ads is easy. But working alongside residents to help repair homes — that's how real trust is built." Looking Ahead As the Houston flagship store begins its first season of operation, VEVOR sees the location as a model for future expansion in the United States — one that combines hands-on retail with deeper community engagement. But for Houston this spring, the story may be less about how many tools leave the store and more about how many homes become safer and more livable through the partnership. Residents interested in learning more about VEVOR's spring promotions or supporting community repair projects with Rebuilding Together Houston can visit the Houston flagship store or explore the brand online. About VEVOR VEVOR is a global home improvement brand that empowers home creators, who actively reshape living spaces to express their inner pursuits, finding joy in turning visions into reality with their own hands to upgrade spaces with pro-level gear at fair prices. From backyard makeovers to apartment innovations, VEVOR delivers uncompromised quality through vertical integration — combining precision engineering with the joy of making. Founded in 2007 as an eBay seller, VEVOR began selling on Amazon in 2013 and launched vevor.com in 2020. The brand unveiled its refreshed identity in 2025. Today, VEVOR operates in over 50 countries, with a network of 200+ global warehouses and a catalog of over 15,000 products spanning tools, outdoor equipment, and home improvement solutions. The brand's promise is built on four pillars: professional-grade performance, unexpected value, complete home ecosystem coverage, and uncompromising quality. This commitment is reflected in its 90% customer satisfaction rate, supported by 24/7 assistance and a 30-day hassle-free return policy. For more information, visit www.vevor.com or search "vevor" on Amazon. Media Contact: media@vevor.com

2026-03-19
MarketingPulse and eTailingPulse Kick Off Soon

Premier marketing and e-commerce events bring together global industry heavyweights to unlock growth HONG KONG, March 18, 2026 /PRNewswire/ -- Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse – Asia's premier annual e-commerce and marketing events – will be held concurrently on 19 March at the Hong Kong Convention and Exhibition Centre (HKCEC). Under the theme "Generate New Growth", this year's conferences focus on how brands can rethink their growth strategies amid global market uncertainty, helping to turn challenges into forward momentum. From strategic insights to practical implementation, the events will comprehensively reveal new directions for growth, bringing together about 70 global e-commerce experts, marketing executives, brand representatives and advertising elites to share valuable insights and success stories relating to global marketing and e-commerce trends. Featuring 30 thematic sessions, seminars and demonstration sessions, the events will help to foster cross-sector exchange and boost collaboration within the industry. The rise of e-commerce has injected new momentum into global economic growth, while the government is actively encouraging small and medium-size enterprises (SMEs) to develop e-commerce capabilities that can enhance their market competitiveness. This year's conferences will focus on the latest developments in e-commerce, helping participants seize growth opportunities in the current market environment through a dual-track approach that advances both e-commerce development and brand marketing. A lineup of experts will speak on topics such as agentic AI, lifestyle e-commerce, quick commerce and global brand expansion. They will examine innovation in e-commerce along with global marketing trends and emerging consumer opportunities, while exploring how the industry can generate new growth amid a rapidly evolving marketing landscape. Tech marketing expert shares insights on data‑driven growthJinhee Lee, Chief Operating Officer of Olive Young, South Korea's leading health and beauty brand, will present on the theme "Beyond Retail, Building an Ecosystem: Driving Collaborative Growth of Olive Young and K-Beauty". Drawing on perspectives from both marketing and e‑commerce, he will explain how seamless omnichannel operations and data‑driven marketing strategies are being leveraged to build a high‑growth ecosystem for Korean beauty brands, while continuously expanding their global footprint. Well-known for harnessing data to drive innovation, Mr Lee has spearheaded a series of digital transformation initiatives and integrated retail strategies, using technology to enable Olive Young to stay ahead of trends and become a leader in the global beauty market. Breaking new ground in marketing through the China experience and new retailAtour Group is a leading player in Chinese Mainland's mid‑ to high‑end hotel chain market. Its Founder, CEO & Chief Experience Officer, Haijun Wang, will focus on two key themes during his presentation: 1) Experience Differentiation Strategy — placing differentiated experiences at the core to build distinctive product and service offerings across both the hotel and retail businesses; and 2) Customer Segment Operations Strategy — using a core customer base that pursues a quality lifestyle as the connective thread to deeply integrate the hotel and retail businesses, thereby shaping a unique brand group model. Enhancing brand value through aesthetic intelligence in e-commercePauline Brown, former Chairman of LVMH North America, will share how to leverage "aesthetic intelligence" to elevate brand value, shape consumer perception and strengthen overall online-to-offline experiences and marketing strategies. She will also discuss how brands can continuously cultivate "taste" and aesthetic acumen and explain how aesthetics and elevated storytelling can be utilised to build truly compelling brands in a rapidly changing e-commerce and technological landscape. Exploring the latest trends in agentic AI and quick commerceQuick commerce and agentic AI are bringing unprecedented changes to the e-commerce market in the Chinese Mainland, continuously reshaping consumers' shopping patterns, habits and demands. Yatong Qiu, Vice President of Taobao&Tmall Group, Alibaba, will share on how brands and merchants can tackle demand through flexible merchandising strategies, real-time marketing and speed-oriented innovations to maintain competitiveness and seize time-sensitive opportunities. Meanwhile, Terry Li, Vertical General Manager of Smart Retail, Tencent, will take a deeper dive into agentic AI-driven e-commerce strategies. Looking from the perspectives of service providers and e-commerce ecosystems, he will share practical approaches and future innovation directions for agentic AI solutions, helping brands and businesses seize the initiative in the new era of e-commerce. Decoding cross-border growth and market entry strategies for ASEANAs ASEAN continues to rise as one of the world's most dynamic economic regions, enterprises from the Chinese Mainland and Hong Kong are actively setting their sights on Southeast Asia, particularly seeking growth opportunities through e-commerce channels. The conferences will feature a session titled "Decoding the Gateway to ASEAN: Cross Border Growth and Market Entry Strategies", exploring strategies for entering the ASEAN market. Speakers including Luca Barni, SVP, Commercial, Lazada Group, will share their practical experiences in expanding within ASEAN. Attendees will get a comprehensive understanding of the growth opportunities and common pitfalls in this growing market, addressing e-commerce legal and regulatory challenges, as well as brand and product localisation strategies. Cracking the Threads audience engagement plus celebrity insightsThe recent rise of social platform Threads is further driving the evolution of brand marketing models. In the "Threads for Consumer and Audience Engagement" session, Kenie Kwok, Creative Strategy Lead at Meta, will share the latest trends in brand account management and user preferences from the platform's perspective. Actor and "Threads Admin" Ng Siu-hin will share his insights on how to stand out as a content creator, offering practical tips on building engagement with netizens from a creator's viewpoint. In addition, IN.DECIDE, renowned for managing social media platforms for multiple brands as an "admin", will analyse its promotional campaign for the film Peg O' My Heart, detailing how the virtual character "Choi San-keung" successfully broke the fourth wall with the audience. This year's "Meet the Celebrity" dialogue series has invited actor and singer-songwriter Louis Cheung to speak on the topic "Chasing the Golden Boy Within". He will share his career journey in personal brand management and talk about his multifaceted development across the acting, music and creative fields. Meanwhile, content creator and MUSE TV Founder Mayao will discuss how he strategically leverages innovative promotional approaches to market music works, generating broad and lasting public impact and driving sustainable market growth. Exploring the "healing economy" and IP marketingWhen engaging with younger generations, who place strong emphasis on emotional connection, brands must understand "oshikatsu culture", where young people identify strongly as a fan of an idol, along with the healing trend and intellectual property (IP)‑driven consumer behaviour. The session "Healing Economy and IP Marketing" will feature speakers including Yiying Wang, Founder and Designer of Noodoll Limited, who will explore how brands can keep abreast of the latest trends, such as designing sustainably interactive experiences and campaigns with an "oshikatsu mindset", incorporating healing elements into products or marketing to enhance resonance, and collaborating with popular IPs to boost reach and engagement, thereby deepening connections and relationships with younger demographics. The conferences will introduce a new feature, "e-Commerce Connect", showcasing the latest one-stop e-commerce solutions, with close to 30 local and international exhibitors. Additionally, a series of digital marketing and e-commerce workshops will enable participating brands to gain hands‑on practical experience. Multiple networking activities will be organised, and participants can take advantage of one‑to‑one business matching services to facilitate cross‑sector exchange and collaboration. The event will also feature live music performances, including a set from popular local singer James Ng. For more information on speakers and the detailed programme for the conferences, please visit: https://marketingpulse.hktdc.com/conference/mp/en. Photo download: https://bit.ly/3OU0UAr MarketingPulse and eTailingPulse will be held on 19 March at the Hong Kong Convention and Exhibition Centre. Pictured are the MarketingPulse and eTailingPulse events held in 2025 Websites MarketingPulse: https://marketingpulse.hktdc.com/conference/mp/en Event schedule: https://marketingpulse.hktdc.com/conference/mp/en/programme Speaker list: https://marketingpulse.hktdc.com/conference/mp/en/speaker eTailingPulse: https://etailingpulse.hktdc.com/conference/etp/en EntertainmentPulse：https://hkfilmart.hktdc.com/conference/hkfilmart/en PR Newswire is the official news release distribution partner of MarketingPulse and eTailingPulse.

2026-03-19
MarketingPulse and eTailingPulse Kick Off Soon

Premier marketing and e-commerce events bring together global industry heavyweights to unlock growth HONG KONG, March 18, 2026 /PRNewswire/ -- Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse – Asia's premier annual e-commerce and marketing events – will be held concurrently on 19 March at the Hong Kong Convention and Exhibition Centre (HKCEC). Under the theme "Generate New Growth", this year's conferences focus on how brands can rethink their growth strategies amid global market uncertainty, helping to turn challenges into forward momentum. From strategic insights to practical implementation, the events will comprehensively reveal new directions for growth, bringing together about 70 global e-commerce experts, marketing executives, brand representatives and advertising elites to share valuable insights and success stories relating to global marketing and e-commerce trends. Featuring 30 thematic sessions, seminars and demonstration sessions, the events will help to foster cross-sector exchange and boost collaboration within the industry. The rise of e-commerce has injected new momentum into global economic growth, while the government is actively encouraging small and medium-size enterprises (SMEs) to develop e-commerce capabilities that can enhance their market competitiveness. This year's conferences will focus on the latest developments in e-commerce, helping participants seize growth opportunities in the current market environment through a dual-track approach that advances both e-commerce development and brand marketing. A lineup of experts will speak on topics such as agentic AI, lifestyle e-commerce, quick commerce and global brand expansion. They will examine innovation in e-commerce along with global marketing trends and emerging consumer opportunities, while exploring how the industry can generate new growth amid a rapidly evolving marketing landscape. Tech marketing expert shares insights on data‑driven growthJinhee Lee, Chief Operating Officer of Olive Young, South Korea's leading health and beauty brand, will present on the theme "Beyond Retail, Building an Ecosystem: Driving Collaborative Growth of Olive Young and K-Beauty". Drawing on perspectives from both marketing and e‑commerce, he will explain how seamless omnichannel operations and data‑driven marketing strategies are being leveraged to build a high‑growth ecosystem for Korean beauty brands, while continuously expanding their global footprint. Well-known for harnessing data to drive innovation, Mr Lee has spearheaded a series of digital transformation initiatives and integrated retail strategies, using technology to enable Olive Young to stay ahead of trends and become a leader in the global beauty market. Breaking new ground in marketing through the China experience and new retailAtour Group is a leading player in Chinese Mainland's mid‑ to high‑end hotel chain market. Its Founder, CEO & Chief Experience Officer, Haijun Wang, will focus on two key themes during his presentation: 1) Experience Differentiation Strategy — placing differentiated experiences at the core to build distinctive product and service offerings across both the hotel and retail businesses; and 2) Customer Segment Operations Strategy — using a core customer base that pursues a quality lifestyle as the connective thread to deeply integrate the hotel and retail businesses, thereby shaping a unique brand group model. Enhancing brand value through aesthetic intelligence in e-commercePauline Brown, former Chairman of LVMH North America, will share how to leverage "aesthetic intelligence" to elevate brand value, shape consumer perception and strengthen overall online-to-offline experiences and marketing strategies. She will also discuss how brands can continuously cultivate "taste" and aesthetic acumen and explain how aesthetics and elevated storytelling can be utilised to build truly compelling brands in a rapidly changing e-commerce and technological landscape. Exploring the latest trends in agentic AI and quick commerceQuick commerce and agentic AI are bringing unprecedented changes to the e-commerce market in the Chinese Mainland, continuously reshaping consumers' shopping patterns, habits and demands. Yatong Qiu, Vice President of Taobao&Tmall Group, Alibaba, will share on how brands and merchants can tackle demand through flexible merchandising strategies, real-time marketing and speed-oriented innovations to maintain competitiveness and seize time-sensitive opportunities. Meanwhile, Terry Li, Vertical General Manager of Smart Retail, Tencent, will take a deeper dive into agentic AI-driven e-commerce strategies. Looking from the perspectives of service providers and e-commerce ecosystems, he will share practical approaches and future innovation directions for agentic AI solutions, helping brands and businesses seize the initiative in the new era of e-commerce. Decoding cross-border growth and market entry strategies for ASEANAs ASEAN continues to rise as one of the world's most dynamic economic regions, enterprises from the Chinese Mainland and Hong Kong are actively setting their sights on Southeast Asia, particularly seeking growth opportunities through e-commerce channels. The conferences will feature a session titled "Decoding the Gateway to ASEAN: Cross Border Growth and Market Entry Strategies", exploring strategies for entering the ASEAN market. Speakers including Luca Barni, SVP, Commercial, Lazada Group, will share their practical experiences in expanding within ASEAN. Attendees will get a comprehensive understanding of the growth opportunities and common pitfalls in this growing market, addressing e-commerce legal and regulatory challenges, as well as brand and product localisation strategies. Cracking the Threads audience engagement plus celebrity insightsThe recent rise of social platform Threads is further driving the evolution of brand marketing models. In the "Threads for Consumer and Audience Engagement" session, Kenie Kwok, Creative Strategy Lead at Meta, will share the latest trends in brand account management and user preferences from the platform's perspective. Actor and "Threads Admin" Ng Siu-hin will share his insights on how to stand out as a content creator, offering practical tips on building engagement with netizens from a creator's viewpoint. In addition, IN.DECIDE, renowned for managing social media platforms for multiple brands as an "admin", will analyse its promotional campaign for the film Peg O' My Heart, detailing how the virtual character "Choi San-keung" successfully broke the fourth wall with the audience. This year's "Meet the Celebrity" dialogue series has invited actor and singer-songwriter Louis Cheung to speak on the topic "Chasing the Golden Boy Within". He will share his career journey in personal brand management and talk about his multifaceted development across the acting, music and creative fields. Meanwhile, content creator and MUSE TV Founder Mayao will discuss how he strategically leverages innovative promotional approaches to market music works, generating broad and lasting public impact and driving sustainable market growth. Exploring the "healing economy" and IP marketingWhen engaging with younger generations, who place strong emphasis on emotional connection, brands must understand "oshikatsu culture", where young people identify strongly as a fan of an idol, along with the healing trend and intellectual property (IP)‑driven consumer behaviour. The session "Healing Economy and IP Marketing" will feature speakers including Yiying Wang, Founder and Designer of Noodoll Limited, who will explore how brands can keep abreast of the latest trends, such as designing sustainably interactive experiences and campaigns with an "oshikatsu mindset", incorporating healing elements into products or marketing to enhance resonance, and collaborating with popular IPs to boost reach and engagement, thereby deepening connections and relationships with younger demographics. The conferences will introduce a new feature, "e-Commerce Connect", showcasing the latest one-stop e-commerce solutions, with close to 30 local and international exhibitors. Additionally, a series of digital marketing and e-commerce workshops will enable participating brands to gain hands‑on practical experience. Multiple networking activities will be organised, and participants can take advantage of one‑to‑one business matching services to facilitate cross‑sector exchange and collaboration. The event will also feature live music performances, including a set from popular local singer James Ng. For more information on speakers and the detailed programme for the conferences, please visit: https://marketingpulse.hktdc.com/conference/mp/en. Photo download: https://bit.ly/3OU0UAr MarketingPulse and eTailingPulse will be held on 19 March at the Hong Kong Convention and Exhibition Centre. Pictured are the MarketingPulse and eTailingPulse events held in 2025 Websites MarketingPulse: https://marketingpulse.hktdc.com/conference/mp/en Event schedule: https://marketingpulse.hktdc.com/conference/mp/en/programme Speaker list: https://marketingpulse.hktdc.com/conference/mp/en/speaker eTailingPulse: https://etailingpulse.hktdc.com/conference/etp/en EntertainmentPulse：https://hkfilmart.hktdc.com/conference/hkfilmart/en PR Newswire is the official news release distribution partner of MarketingPulse and eTailingPulse.

2026-03-19
Study Estimates Fintech Lending AdaKami Contributes Up to USD 649 Million to Indonesia's GDP

JAKARTA, Indonesia, March 18, 2026 /PRNewswire/ -- Fintech lending plays an important role in Indonesia's economy by expanding financing access for households and micro-entrepreneurs. Through digital platforms, it strengthens household resilience, supports microbusiness growth, and stimulates economic circulation across sectors. The Institute for Economic and Social Research, Faculty of Economics and Business, Universitas Indonesia presents findings on the economic impact of fintech lending, using AdaKami as a case study, estimating the company’s contribution to Indonesia’s GDP at IDR 6.95–10.96 trillion in 2024 A recent study by Institute for Economic and Social Research, Faculty of Economics and Business, Universitas Indonesia (LPEM FEB UI) finds AdaKami, a fintech lending platform licensed and supervised by the Financial Services Authority (OJK), contributed between IDR 6.95 – 10.96 trillion (USD 411 – 649 million) to Indonesia's Gross Domestic Product (GDP) in 2024 through the multiplier effect of its loan disbursement. AdaKami has operated in Indonesia since 2018. The study shows AdaKami's loan disbursement stimulates economic circulation by supporting household spending and business activities, generating added value across at least 185 economic sectors. The financing is estimated to support employment for 47,000 – 78,000 people across 17 sectors, including trade, education, and agriculture. "Loan disbursement generates a ripple effect through increased household consumption and business activity, stimulating sectors such as retail, transportation, manufacturing, and primary industries. This demand ultimately drives economic activity and production," said Mohamad Dian Revindo, Deputy Head of LPEM FEB UI. Beyond consumption support, the research highlights fintech lending's growing role in enabling microbusiness growth. Among AdaKami users who borrowed for business purposes, 53.1% used financing to increase inventory, while 28.1% reported revenue growth. The study also indicates strong demand for accessible financing. Around 24.5% users stated that without formal financing, they would rely on savings or sell assets to meet their needs, suggesting fintech lending helps bridge financing gaps faced by many households and micro-entrepreneurs. Encouragingly, the research finds AdaKami users demonstrate high financial literacy. 89.2% of respondents understood loan interest rates, fees, and tenors, indicating awareness of borrowing costs and financial obligations. AdaKami Chief of Public Affairs Karissa Sjawaldy said the findings highlight how responsible fintech lending supports economic resilience and delivers broader benefits to communities. "We believe inclusive financing access, when managed prudently and responsibly, can deliver benefits to communities. This motivates us to continue providing sustainable services while enhancing literacy so users can manage their finances responsibly and support long-term economic growth," Karissa said. The study also found AdaKami's financing helps households meet urgent needs and maintain consumption levels, underscoring fintech lending's growing role in Indonesia's formal financial ecosystem. Media Correspondence:Silvia CarolineCorporate Communicationssilvia01@adakami.id

2026-03-19
Study Estimates Fintech Lending AdaKami Contributes Up to USD 649 Million to Indonesia's GDP

JAKARTA, Indonesia, March 18, 2026 /PRNewswire/ -- Fintech lending plays an important role in Indonesia's economy by expanding financing access for households and micro-entrepreneurs. Through digital platforms, it strengthens household resilience, supports microbusiness growth, and stimulates economic circulation across sectors. The Institute for Economic and Social Research, Faculty of Economics and Business, Universitas Indonesia presents findings on the economic impact of fintech lending, using AdaKami as a case study, estimating the company’s contribution to Indonesia’s GDP at IDR 6.95–10.96 trillion in 2024 A recent study by Institute for Economic and Social Research, Faculty of Economics and Business, Universitas Indonesia (LPEM FEB UI) finds AdaKami, a fintech lending platform licensed and supervised by the Financial Services Authority (OJK), contributed between IDR 6.95 – 10.96 trillion (USD 411 – 649 million) to Indonesia's Gross Domestic Product (GDP) in 2024 through the multiplier effect of its loan disbursement. AdaKami has operated in Indonesia since 2018. The study shows AdaKami's loan disbursement stimulates economic circulation by supporting household spending and business activities, generating added value across at least 185 economic sectors. The financing is estimated to support employment for 47,000 – 78,000 people across 17 sectors, including trade, education, and agriculture. "Loan disbursement generates a ripple effect through increased household consumption and business activity, stimulating sectors such as retail, transportation, manufacturing, and primary industries. This demand ultimately drives economic activity and production," said Mohamad Dian Revindo, Deputy Head of LPEM FEB UI. Beyond consumption support, the research highlights fintech lending's growing role in enabling microbusiness growth. Among AdaKami users who borrowed for business purposes, 53.1% used financing to increase inventory, while 28.1% reported revenue growth. The study also indicates strong demand for accessible financing. Around 24.5% users stated that without formal financing, they would rely on savings or sell assets to meet their needs, suggesting fintech lending helps bridge financing gaps faced by many households and micro-entrepreneurs. Encouragingly, the research finds AdaKami users demonstrate high financial literacy. 89.2% of respondents understood loan interest rates, fees, and tenors, indicating awareness of borrowing costs and financial obligations. AdaKami Chief of Public Affairs Karissa Sjawaldy said the findings highlight how responsible fintech lending supports economic resilience and delivers broader benefits to communities. "We believe inclusive financing access, when managed prudently and responsibly, can deliver benefits to communities. This motivates us to continue providing sustainable services while enhancing literacy so users can manage their finances responsibly and support long-term economic growth," Karissa said. The study also found AdaKami's financing helps households meet urgent needs and maintain consumption levels, underscoring fintech lending's growing role in Indonesia's formal financial ecosystem. Media Correspondence:Silvia CarolineCorporate Communicationssilvia01@adakami.id

2026-03-19
Ferrero Group acquires Bold Snacks, a leading Brazilian protein snack company

LUXEMBOURG, March 18, 2026 /PRNewswire/ -- Ferrero Group announced it has signed an agreement to acquire Bold Snacks, a leading Brazilian premium protein snack company. Founded in 2018, Bold Snacks has seen strong growth from the outset, driven by its digital strategy and innovative portfolio of protein bars, and has recently expanded into whey powders. Bold Snacks "We're thrilled to welcome Bold Snacks to Ferrero, marking our first foray into the better-for-you segment in South America," said Daniel Martinez Carretero, Chief Financial Officer of Ferrero Group. "Bold Snacks is a distinctive brand with strong momentum in Brazil, and this transaction further strengthens our presence in the category while supporting the continued development of our portfolio across key geographies." As part of the transaction, Ferrero will take over Bold Snack's office and factory in Divinópolis, Minas Gerais, with approximately 300 employees expected to join Ferrero Brazil. "Becoming part of Ferrero is an amazing opportunity for our business and our people," said Bold Snacks Founder and CEO Gabriel Ferreira. "Being recognized by a global food leader with a strong track record of building and nurturing iconic brands provides a unique opportunity to accelerate our growth and help bring Bold Snacks to more consumers than ever before." The planned acquisition adds Bold Snacks to Ferrero Group's growing stable of better-for-you brands such as Eat Natural and FULFIL in Europe and Power Crunch in North America. In Brazil, Ferrero and its affiliated company Dori Alimentos, owned by Ferrara, currently employ 4,500 people across five plants and three offices. The proposed transaction is expected to close in the coming months, subject to customary closing conditions. About Ferrero Group Ferrero Group is a global leader in sweet-packaged foods, renowned for iconic brands such as Nutella®, Kinder®, Ferrero Rocher®, and Tic Tac®, alongside local favorites. Founded in 1946 in Alba, Italy, Ferrero marks 80 years as a family-owned group now in its third generation, with 50,000 employees and operations in over 170 countries. The company combines a strong heritage and commitment to quality with continuous innovation across established brands and new categories, including ice cream, biscuits, bakery, breakfast cereals, and better-for-you offerings. Guided by a long-term vision, Ferrero focuses on sustainable and responsible growth, strengthening its presence in emerging segments while staying true to its values of excellence and care.

2026-03-19
Ferrero Group acquires Bold Snacks, a leading Brazilian protein snack company

LUXEMBOURG, March 18, 2026 /PRNewswire/ -- Ferrero Group announced it has signed an agreement to acquire Bold Snacks, a leading Brazilian premium protein snack company. Founded in 2018, Bold Snacks has seen strong growth from the outset, driven by its digital strategy and innovative portfolio of protein bars, and has recently expanded into whey powders. Bold Snacks "We're thrilled to welcome Bold Snacks to Ferrero, marking our first foray into the better-for-you segment in South America," said Daniel Martinez Carretero, Chief Financial Officer of Ferrero Group. "Bold Snacks is a distinctive brand with strong momentum in Brazil, and this transaction further strengthens our presence in the category while supporting the continued development of our portfolio across key geographies." As part of the transaction, Ferrero will take over Bold Snack's office and factory in Divinópolis, Minas Gerais, with approximately 300 employees expected to join Ferrero Brazil. "Becoming part of Ferrero is an amazing opportunity for our business and our people," said Bold Snacks Founder and CEO Gabriel Ferreira. "Being recognized by a global food leader with a strong track record of building and nurturing iconic brands provides a unique opportunity to accelerate our growth and help bring Bold Snacks to more consumers than ever before." The planned acquisition adds Bold Snacks to Ferrero Group's growing stable of better-for-you brands such as Eat Natural and FULFIL in Europe and Power Crunch in North America. In Brazil, Ferrero and its affiliated company Dori Alimentos, owned by Ferrara, currently employ 4,500 people across five plants and three offices. The proposed transaction is expected to close in the coming months, subject to customary closing conditions. About Ferrero Group Ferrero Group is a global leader in sweet-packaged foods, renowned for iconic brands such as Nutella®, Kinder®, Ferrero Rocher®, and Tic Tac®, alongside local favorites. Founded in 1946 in Alba, Italy, Ferrero marks 80 years as a family-owned group now in its third generation, with 50,000 employees and operations in over 170 countries. The company combines a strong heritage and commitment to quality with continuous innovation across established brands and new categories, including ice cream, biscuits, bakery, breakfast cereals, and better-for-you offerings. Guided by a long-term vision, Ferrero focuses on sustainable and responsible growth, strengthening its presence in emerging segments while staying true to its values of excellence and care.

2026-03-19
ROYAL CARIBBEAN ANNOUNCES QUANTUM OF THE SEAS' 2027-28 SINGAPORE GETAWAYS, MAKING ASIA HOLIDAYS BOLDER FOR EVERY GENERATION

A familiar favourite returns to Singapore with 3- to 10-night adventures visiting iconic destinations in the region, including Malaysia, Thailand, Vietnam, Hong Kong and Japan SINGAPORE, March 19, 2026 /PRNewswire/ -- Quantum of the Seas will once again call Singapore home in 2027, giving adventurers across the region more ways to explore Asia. From October 2027 to March 2028, families and friends can choose from 3- to 10-night vacations from Singapore, sailing to the beaches, cities and cultures of Malaysia, Thailand, Vietnam, Hong Kong and Japan with the convenience of starting and ending their holiday in one of Asia's best-connected hubs. Quantum of the Seas touts unparalleled views from every room on board, cutting-edge technology and live theatrical shows designed to dazzle. "Quantum of the Seas has become a familiar and much-loved ship for guests across Asia, and we're excited to bring these thrilling adventures back to Singapore," said Chad Grospe, vice president and managing director, Asia-Pacific, Royal Caribbean. "With these 2027-28 holidays, we're building on strong demand we've seen over past seasons – from 3- and 4-night getaways to longer adventures that connect vacationers to spectacular landscapes, cuisines and cultural wonders around Asia. Whether it's a multigenerational family holiday or a getaway with friends, it's all about making memories together." Holidaymakers of all ages on Quantum of the Seas can choose from a variety of adventures and must-see destinations in the region, with easy access for both local guests and fly-cruise holidaymakers. Highlights of the 2027-28 season include: Guests can experience the ultimate weekend escape with 3- and 4-night getaways through Southeast Asia's most captivating destinations, savouring the world-renowned street food ofPenang's historic George Town and unwinding on the sun-soaked shores of Phuket. Those looking for more time away can choose between 4-and 5-night adventures to the sun-soaked shores of Phuket, Thailand, or delight in 10-night journeys that reach further to the bustling city of Bangkok, Thailand. For an extended journey, guests can embark on longer holidays of up to 10 nights to iconic cities like Ho Chi Minh City, Vietnam, and Hong Kong , along with bucket-list destinations in Japan such as Tokyo, Nagoya and Kobe where holidaymakers can experience each city's unique heritage as they travel westward from Tokyo to Nagoya's industrial origins and Kobe's awe-inspiring mountain views. On Quantum, thrill-seekers of all ages can test new heights on the Ripcord by iFly skydiving simulator, catch waves on the FlowRider, scale the rock-climbing wall and soak in sweeping ocean views from the North Star – the all-glass observation capsule that rises more than 300 feet above the sea. At SeaPlex, the largest indoor activity complex at sea, guests can keep the energy high with bumper cars, basketball and roller-skating, while younger vacationers can make a splash at the H2O Zone, a dedicated water play area designed just for them. Quantum of the Seas features a variety of dining and drink options to choose from allowing guests to savour a world of flavours between every adventure. The lineup features a medley of cuisines, including an exclusive five-course dining experience at Chef's Table, fresh sushi at Izumi, Tuscan family-style plates at Jamie's Italian, premium cuts at Chops Grille and imaginative dishes at Wonderland. Guests can also look forward to one-of-a-kind entertainment options designed to delight all ages, from full-scale productions at the Royal Theater to transformative performances at Two70 and a variety of live music spots for all moods. Vacationers can now book their Quantum of the Seas holidays on Royal Caribbean's website here. About Royal Caribbean Royal Caribbean, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and exclusive destinations revolutionize vacations with industry-leading innovations and an all-encompassing combination of experiences, from thrills and ways to chill, to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 23 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the vacation brand's Perfect Day at CocoCay and Royal Beach Club Paradise Island in The Bahamas, plus four new signature destinations joining the growing lineup by 2027. Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor.

2026-03-19
ROYAL CARIBBEAN ANNOUNCES QUANTUM OF THE SEAS' 2027-28 SINGAPORE GETAWAYS, MAKING ASIA HOLIDAYS BOLDER FOR EVERY GENERATION

A familiar favourite returns to Singapore with 3- to 10-night adventures visiting iconic destinations in the region, including Malaysia, Thailand, Vietnam, Hong Kong and Japan SINGAPORE, March 19, 2026 /PRNewswire/ -- Quantum of the Seas will once again call Singapore home in 2027, giving adventurers across the region more ways to explore Asia. From October 2027 to March 2028, families and friends can choose from 3- to 10-night vacations from Singapore, sailing to the beaches, cities and cultures of Malaysia, Thailand, Vietnam, Hong Kong and Japan with the convenience of starting and ending their holiday in one of Asia's best-connected hubs. Quantum of the Seas touts unparalleled views from every room on board, cutting-edge technology and live theatrical shows designed to dazzle. "Quantum of the Seas has become a familiar and much-loved ship for guests across Asia, and we're excited to bring these thrilling adventures back to Singapore," said Chad Grospe, vice president and managing director, Asia-Pacific, Royal Caribbean. "With these 2027-28 holidays, we're building on strong demand we've seen over past seasons – from 3- and 4-night getaways to longer adventures that connect vacationers to spectacular landscapes, cuisines and cultural wonders around Asia. Whether it's a multigenerational family holiday or a getaway with friends, it's all about making memories together." Holidaymakers of all ages on Quantum of the Seas can choose from a variety of adventures and must-see destinations in the region, with easy access for both local guests and fly-cruise holidaymakers. Highlights of the 2027-28 season include: Guests can experience the ultimate weekend escape with 3- and 4-night getaways through Southeast Asia's most captivating destinations, savouring the world-renowned street food ofPenang's historic George Town and unwinding on the sun-soaked shores of Phuket. Those looking for more time away can choose between 4-and 5-night adventures to the sun-soaked shores of Phuket, Thailand, or delight in 10-night journeys that reach further to the bustling city of Bangkok, Thailand. For an extended journey, guests can embark on longer holidays of up to 10 nights to iconic cities like Ho Chi Minh City, Vietnam, and Hong Kong , along with bucket-list destinations in Japan such as Tokyo, Nagoya and Kobe where holidaymakers can experience each city's unique heritage as they travel westward from Tokyo to Nagoya's industrial origins and Kobe's awe-inspiring mountain views. On Quantum, thrill-seekers of all ages can test new heights on the Ripcord by iFly skydiving simulator, catch waves on the FlowRider, scale the rock-climbing wall and soak in sweeping ocean views from the North Star – the all-glass observation capsule that rises more than 300 feet above the sea. At SeaPlex, the largest indoor activity complex at sea, guests can keep the energy high with bumper cars, basketball and roller-skating, while younger vacationers can make a splash at the H2O Zone, a dedicated water play area designed just for them. Quantum of the Seas features a variety of dining and drink options to choose from allowing guests to savour a world of flavours between every adventure. The lineup features a medley of cuisines, including an exclusive five-course dining experience at Chef's Table, fresh sushi at Izumi, Tuscan family-style plates at Jamie's Italian, premium cuts at Chops Grille and imaginative dishes at Wonderland. Guests can also look forward to one-of-a-kind entertainment options designed to delight all ages, from full-scale productions at the Royal Theater to transformative performances at Two70 and a variety of live music spots for all moods. Vacationers can now book their Quantum of the Seas holidays on Royal Caribbean's website here. About Royal Caribbean Royal Caribbean, part of Royal Caribbean Group (NYSE: RCL), has delivered memorable vacations for more than 50 years. The cruise line's game-changing ships and exclusive destinations revolutionize vacations with industry-leading innovations and an all-encompassing combination of experiences, from thrills and ways to chill, to dining and entertainment, for every type of family and vacationer. Voted "Best Cruise Line Overall" for 23 consecutive years in the Travel Weekly Readers Choice Awards, Royal Caribbean makes memories with adventurers across more than 300 destinations in 80 countries on all seven continents, including the vacation brand's Perfect Day at CocoCay and Royal Beach Club Paradise Island in The Bahamas, plus four new signature destinations joining the growing lineup by 2027. Media can stay up to date by following @RoyalCaribPR on X and visit www.RoyalCaribbeanPressCenter.com. For additional information or to book, vacationers can visit www.RoyalCaribbean.com, call (800) ROYAL-CARIBBEAN or contact their travel advisor.

2026-03-19